MVE: Minimum Viable Experience

While Minimum Viable Products (MVP) focus on what you create, MVE focuses on the service you deliver to your customer - what's the quickest, leanest and most efficient way to deliver an experience that meets the needs of your customer for the purpose of gathering feedback and refining your offer.

TERM IN ACTION

“Creating an MVE for our car rental app was critical as we wanted our users to be able to rent a car with as few steps as possible.”