JTBD: Jobs-To-Be-Done

A useful way of looking at the Value Proposition of a product is to imagine that the customer has a series of "jobs" to be performed in their lives, and that your product can help by performing one or more of those jobs for them.

TERM IN ACTION

“When developing the latest money transfer app, the PMs had to look at the JTBD of people who needed to send money quickly and efficiently.”