We live in a competitive world and if your product is to succeed it must be distinct from other products in your market place. Similar to USP (Unique Selling Point), differentiation is the way in which your product is different from other similar products on the market.

TERM IN ACTION

“Differentiation was key for our smoothie app because there are a lot of food apps in the world, but we wanted to be specialized and distinct by providing a service for one product.”